SWOT analysis

This list will help you identify your (your startup’s) strengths and weaknesses, as well as opportunities and threats.


  • What we do well

  • Quality that sets us apart from our competitors

  • Internal resources (eg qualified staff)

  • Tangible assets such as IP


  • Things we lack

  • What our competitors do better

  • Resource constraints

  • Not a clear unique value


  • Insufficiently serviced markets for our product

  • Not many competitors in our area

  • Emerging needs for our product

  • Coverage of our company in the press / media


  • New competitors

  • Changing the regulatory framework

  • Negative coverage in the press / media

  • Changing customer relationships with your company

Which of your strengths can you use to make the most of your opportunities?
How can you use your strengths to minimize threats?
What actions can you take to minimize your weaknesses and take advantage of opportunities?
How can you minimize your weakness to avoid threats?

  • Involve your team
  • Add visual effects; team photos, product, screenshots
  • Use your own brand slide template
  • Take time to practice with yourself and your team
  • Sketch a few ideas
  • Create visualizations for complex slides
  • Check grammar and mistakes
  • Practice with your audience
  • Start writing a script or structure
  • Get feedback or quotes if needed
  • Check the storyline, logic and sequence
  • Read the reviews, repeat and practice even more
  • Throw away anything that doesn’t add value

Then ask yourself:

  • Who is my audience?
  • What do I want to achieve with this presentation?
  • What real problem am I solving?
  • Can I quickly and simply explain what my startup is doing?
  • Who are my customers?
  • What hook do I have?