This list will help you identify your (your startup’s) strengths and weaknesses, as well as opportunities and threats.
Strengths:
What we do well
Quality that sets us apart from our competitors
Internal resources (eg qualified staff)
Tangible assets such as IP
Weaknesses:
Things we lack
What our competitors do better
Resource constraints
Not a clear unique value
Opportunities:
Insufficiently serviced markets for our product
Not many competitors in our area
Emerging needs for our product
Coverage of our company in the press / media
Threats:
New competitors
Changing the regulatory framework
Negative coverage in the press / media
Changing customer relationships with your company
Which of your strengths can you use to make the most of your opportunities?
How can you use your strengths to minimize threats?
What actions can you take to minimize your weaknesses and take advantage of opportunities?
How can you minimize your weakness to avoid threats?
- Involve your team
- Add visual effects; team photos, product, screenshots
- Use your own brand slide template
- Take time to practice with yourself and your team
- Sketch a few ideas
- Create visualizations for complex slides
- Check grammar and mistakes
- Practice with your audience
- Start writing a script or structure
- Get feedback or quotes if needed
- Check the storyline, logic and sequence
- Read the reviews, repeat and practice even more
- Throw away anything that doesn’t add value
Then ask yourself:
- Who is my audience?
- What do I want to achieve with this presentation?
- What real problem am I solving?
- Can I quickly and simply explain what my startup is doing?
- Who are my customers?
- What hook do I have?