Customer Development

3 questions to identify potential customer problems

  • 1 Question

    Describe your daily / monthly / quarterly transactions and / or goals. What they look like is happening step by step.

  • 2 Questions

    Which stage of this process is most problematic, disorganized or inefficient? what is your guess as to why this is problematic / disorganized / ineffective? Try to help the person focus on one specific problem area.

  • 3 Questions

    What changes have been most effective in updating or smoothing the process? Remember: you want to know what their real problems are. You want them to speak and share with you openly and honestly so that you can solve problems for them.

4 questions about the user experience and feedback to determine how people understand the key elements of your product, what aspects will / will not be useful, what details they do not reflect.

  • 1 Question

    Describe what you see on the screen

  • 2 Questions

    What actions can you take?

  • 3 Questions

    What actions are most useful?

  • 4 Questions

    What do you think is missing?

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