3 questions to identify potential customer problems
Describe your daily / monthly / quarterly transactions and / or goals. What they look like is happening step by step.
Which stage of this process is most problematic, disorganized or inefficient? what is your guess as to why this is problematic / disorganized / ineffective? Try to help the person focus on one specific problem area.
What changes have been most effective in updating or smoothing the process? Remember: you want to know what their real problems are. You want them to speak and share with you openly and honestly so that you can solve problems for them.
4 questions about the user experience and feedback to determine how people understand the key elements of your product, what aspects will / will not be useful, what details they do not reflect.
Describe what you see on the screen
What actions can you take?
What actions are most useful?
What do you think is missing?