Lean Canvas is a template for creating a business model consisting of 9 blocks.
- The template is created for 1 market segment
- Creation is collective / individual
- Canvas is changed frequently, so you should make changes every 3 months
1a - Customer segment
Who is your target buyer?
1b - Problem
What are the three main problems you are trying to solve?
2 - Value proposition
One clear suggestion as to why your decision is worth buying and how it differs from your competitors.
3 - Solutions
Three main features of your product that will solve the problem (s)
4 - Channels
The path to customers – how are you going to address your customers? Remember to indicate: how you plan to raise awareness; how you evaluate your own product; purchase and delivery process; after-sales customer support.
5a - Cost structure
What are all the costs of production, marketing and delivery of your product? Do not forget to specify: the cost of attracting a client; the cost of distribution; hosting; hiring people, training, payment.
5b - Revenue structure
Where does the money come from? Think about: Income model; lifelong value of your product; income; your margin.
6 - Key indicators
How do you assess your success? What key activities would you measure? Mention only 1-2 here
7 - Unfair advantage
Why can’t competitors buy or copy you?